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NashWeek: Polling via SMS Campaign

 

Objective: Have listeners go to station site and facebook page to watch the video to find out which NFL game they would be picking winners for. Drive traffic to social sites and participate in SMS campaign. 

 

Call to Action: For listeners to text in the keyword to the see the poll question and replay back with their answer and hope that their choose is the winner of that week's game so they will be entered to win a gift card or other prizes. 

 

Results: These campaigns were ran over 12 weeks and over those weeks we saw large amounts of participation. Each week this promotion was ran we saw anywhere from 100-400 participants who texted the keyword in.

 

*To download the full case study, click the link below. 

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