What Does A Subscriber Growth Report Display?

The Subscriber Growth report displays the total number of opt-ins and unsubscribes over a desired timeframe. 

This report is highly customizable with the ability to filter the report by individual lists and custom timeframes.
This report is most useful for understanding how fast your lists are growing as well as tracking your unsubscribe rate.

The report returns the following data:

Date: The date of the report entry
Subs: The count of new opt-ins
Unsubs: The count of subscribers that opted out
List Size: The total list size (subs - unsubs)

*To create a Subscriber Growth report, follow these steps:

  • Log in to Marketron
  • Navigate to the "Reports" tab, followed by "Reports"

  • Select the "Create New Report" button 

  • Choose "Subscriber Growth" for Report Type

  • Choose the List from which you would like to generate a report
    • Setting List to "All" will return all broadcast messages from your account. 
    • Setting List to a specific list will return all broadcast messages sent to a specific list.
  • Choose the desired timeframe that you'd like the report to generate.
    • You may use our preset option such as This Week, Last Week, This Month, etc.
    • You can also create a custom timeframe by selecting Custom, and then using the calendar feature to select the start and end date. 
  • Choose the appropriate time summary to group your data: day, week or month
  • Once all parameters are set, select "Generate Report"

  • The report status will appear as "In Progress". Once the report is generated, the status will be changed to a timestamp.

  • To download the report in a CSV (Excel) format, select the Download Icon. This will export the report so that you are able to further manipulate and filter your data for any custom reporting needs. 
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