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What Required Language Must Be Included in an Opt-In Confirm?

{Program Name}: Text STOP to end, HELP for info. {frequency} msg/mo. Msg&Data Rates May Apply. More: http://www.marketron.com/legal.php

From the above, there are 5 components that must be included in all opt-in confirmation messages:

  1. The program name the subscriber is opting in to
  2. Instructions on how to opt out and contact end-user support
  3. Amount of messages a subscriber can expect to receive per month
  4. The phrase "Message & Data Rates May Apply"
  5. A link to the privacy policy / terms and conditions
There are some aspects of the required language that you can customize:
  • Unused characters: The required language only uses ~83 characters, whereas a standard SMS message can contain up 160 characters. Brands usually use the remaining ~77 characters to provide some sort of welcome message, e.g. "Welcome to our Mobile Club! Marketron: Txt STOP to end, HELP for info. 30msg/mo. Msg&Data Rates May Apply. More: http://www.marketron.com/legal.php
  • Frequency: The standard language lists the amount of messages that the subscriber can expect to recieve per month. Brands can customize this as they see fit to be in line with their messaging goals, e.g. "Marketron: Txt STOP to end, HELP for info. 4msg/mo. Msg&Data Rates May Apply. More: marketron.com/legal.php"
  • Terms and Conditions: The above language lists "http://www.marketron.com/legal.php" as the site that contains the terms and conditions for this particular short code. By obtaining a dedicated short code, you can choose a personalized URL to host the Ts and Cs. You can also customize the short code commands on a dedicated short code, e.g. customers can text CANCEL in addition to STOP in order to opt out.
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