The term "metadata" is defined: "data about data."
Use metadata in the Marketron Platform to get to know your customers as best and as personally as possible. Metadata allows you to collect and tag individual subscribers with any information you'd like – literally.
The Marketron Platform automatically collects System Metadata on each contact (phone number, carrier, state, timezone and area code), but you can also create and collect Account Metadata through other messaging interactions.
With all campaigns, segment and target according to your metadata values to provide the most relevant messaging possible to your customers.
*For further information, you may find these articles helpful:
What are ways I can request / collect data from subscribers?
What type of metadata fields can I create?
How do I view / export metadata I've collected?