What Is The Conversation Stream?

The Conversation Stream makes it possible to initiate 1-to-1 conversations with your customers, effectively creating a personalized dialogue for exchanging information. You can take the following actions from the Conversation Stream:

  • Reply directly to a customer via SMS
  • Add metadata to a subscriber's profile
  • Add/remove a subscriber to/from a list
  • View recent message history
  • View a subscriber's personal profile
With an admin account and dedicated short code, the Conversation Stream will display any message sent to your short code that does not map to a keyword. On a shared short code, only those messages sent by customers who are subscribed to one or more of your lists will appear.

Example uses of the Conversation Stream:

  • Acquire customers who misspell campaign keywords - reply to inquire about the misspelling, or add directly to the correct list

  • Answer questions about a sale or product - contact customers personally when they send in questions about coupon redemption codes or store hours, providing them with answers they need or other information to direct them appropriately

  • Solicit customer feedback - when a customer sends feedback about their experience with your product or services, respond directly via the Conversation Stream

  • Redirect customers attempting to access deactivated keywords or expired programs - reply directly or add to a new program from the Conversation Stream

  • Text Chat - on a dedicated short code, you can suppress the automated response message and activate the Conversation Stream as a 2-way chat tool

*For further information, you may find these articles helpful:
Replying to a conversation in the Conversation Stream
Adding metadata to a subscriber from the Conversation Stream
Removing a subscriber from a list using the Conversation Stream
Viewing recent message history in the Conversation Stream
Viewing a subscriber profile from the Conversation Stream


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