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Location Based Mobile Advertising FAQs

Q: LOCATION ASIDE, WHAT OTHER TARGETING CAPABILITIES ARE AVAILABLE?

A: Partners can add several targeting parameters to the impressions including: location, demographic information, categories (ex gaming, lifestyle, sports, news), carrier, and much more. It’s important to understand that with geo-fencing, adding additional targeting has a negative impact on scale (less impressions available).

Q: HOW ARE IMPRESSIONS BOUGHT?

A: Marketron has direct access to all major trading desks and ad-networks. We buy location-aware impressions programmatically (automated media buying) through real- time bidding (RTB) via our campaigns management platform.

Q: WHERE DO THE IMPRESSIONS DERIVE FROM?

A: Marketron has access to both premium and remnant inventory from over 10,000 location- aware mobile apps and sites in the United States. Apps from publishers like CBS Local, MLB, NBA, Huffington Post, CNN, Weather.com, Accuweather, TMZ, and many more are available through our supply sources.

Q: HOW MANY IMPRESSIONS ARE AVAILABLE MONTHLY?

A: Marketron has access to over 45 billion location-aware impressions every month from over 10,000 publishers (apps and mobile sites). This provides enough scale to deliver effective campaigns both at a national and local level.

Q: WHAT AD STANDARDS ARE SUPPORTED?

A: Marketron supports all IAB standards, including static, dynamic banners, rich media, and video. We have the most scale with the 320 x 50 banner size.

Q: DO CONSUMERS HAVE TO OPT-IN TO BE TARGETED? WHAT ABOUT PRIVACY?

A: Since we depend on display advertising vs. text messages or push notification, there’s no need for consumers to opt-in. We don’t get access to any personal, identifiable information through the ad call – we only focus on location and the context of the place of the consumer. Consumers agree to share their location data in the device as well as in the terms of service of the apps that they download.

Q: WHY SHOULD RADIO AND TV STATIONS TAP INTO THIS SERVICE?

A: Mobile advertising is a big business, surpassing radio advertising for the first time in 2014 in total ad-spend. The vast majority of the 17 billion in mobile advertising revenue comes through display advertising. Radio especially, but also TV stations, struggles with limited impressions to deliver meaningful revenue. Tapping into our service provides immediate scale both locally and nationally where our publisher partners (radio and TV) can deliver on larger orders and tap into new revenue streams.

Q: HOW CAN OUR PARTNERS PLACE A BUY?

A: All campaigns are ordered though our online ordering form. It requires all the campaign data, including flight dates, locations, as well as creative (banner / landing site address).

Q: WHAT KIND OF REPORTING IS AVAILABLE TO OUR PARTNERS?

A: Marketron provides real time reporting and analytics of all ad campaigns. Publishers can run ad-hoc reports directly from the reporting module to track their campaigns. Reporting access can also be given to advertisers and agencies.

Q: HOW MUCH DOES IT COST?

A: Marketron charges CPM fees based on monthly spend and volume. There is a monthly minimum of $1,000 that must be met.

Q. WHAT ARE THE REQUIREMENTS FOR CONSIDERING A MARKETRON LOCATION-BASED ADVERTISING PROGRAM AT MY COMPANY?

A: 1. Strong digital franchise and skillsets already established
2. Someone in-house with digital design skills and the capacity to service the advertising creative needs that come with this project as well as manage the insertion orders.
3. Ability to sell programs with a minimum hard cost of $1,000.
4. Someone who can captain this project in each market.

Q: WHERE CAN I GO TO LEARN MORE?

A: Please contact your sales representative to learn more about this solution.

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