Like most things in database marketing, identifying trends or commonalities between your subscribers and messaging is key to improving your messaging strategy.
- Think about how you can segment your lists to draw inferences about what’s effective. The most obvious metric to consider is timing. Try examining the time of day that the largest percentage of your text messages arrived, or what day your campaign received the most participation.
- Track the success of each mobile campaign and compare it to others. Find out if a particular strategy is successful across all campaigns and use it accordingly.