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What Is the Collect Metadata Component?

The Collect Metadata Component allows you to ask a subscriber to respond with a value that will be stored as metadata. You will be able to use this metadata for subscriber segmentation once it has been collected.

*To use the Collect Metadata component in a campaign:

  • Select "Collect Metadata" from the component selection menu

  • Specify a metadata value

  • Enter copy for "Request Message", which prompts the end user to respond

  • Enter copy for "Response Message", which an end user receives after replying with a valid entry

  • Enter copy for "Invalid Format Message", which an end user receives after responding with a value that is not in the correct format for the specified metadata field. The end user will have the option to reply again.

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