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Keyword 101

When setting up your text campaign, you will need to select a keyword that allows your customer to interact with your shortcode. 

How to Select a Keyword:

  • Select "Create New Campaign" within "Campaigns".

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  • After naming your campaign, start typing in a relevant keyword into the "Keyword(s)" field.
    • Did you know in addition to adding (multiple) keywords you can also add emojis? Just click on the smiley face within the "Keyword(s)" field and you can select from over 300 emojis!

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  • A green check mark to the right of your keyword indicates that it is available to use on the specified shortcode.

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  • A red "X" to the right of your keyword indicates that it is not available to use on the specified shortcode.

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  • When this happens you can do 1 of 2 things:
    1. Go to "Keywords" within the "Campaigns" screen. Type in the desired keyword to see if it is attached to another campaign on your shortcode. If so and the campaign has expired/is no longer in use, you can click on that campaign, remove the keyword and click "Save Campaign." This keyword is now available to use for your new campaign!
    2. Try another relevant keyword! Keep typing options until you see the green check mark.

Note: if you are using a shared shortcode and you cannot find the keyword in any of your campaigns then that means it is being used by another account on the specified shortcode. Please contact your Account Manager and he/she will see if it can be released.

  • Once you have selected your keyword(s), you can continue to selecting the component you want to use for this specific campaign and complete the set up process.

 

Helpful Tips:

  • Keep it short -- the lengthier the keyword, the more room for error on the user's end. In addition, stick to one word if you can!
  • Take advantage of using multiple keywords -- if you do need to combine two words (i.e. MARCHMADNESS) make sure to also add separate keywords for each individual word (i.e. MARCH and MADNESS). This way you're still able to capture an opt-in even if the user makes an error.
  • Keep in mind auto-correct -- while autocorrect learns from our history, it's still always good practice to type out the keyword on your own mobile phone to make sure it doesn't get autocorrected to something else. In the event that it does, add that word as a keyword as well! That way any user errors still get counted as an opt-in.
  • Avoid non-words and/or special characters -- once again, stick to words that a user's phone can't easily try to autocorrect.
  • Make it memorable -- make it relevant to your campaign and easy to remember!
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