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Cosmetic Surgeon Sweepstakes Campaign

Objective:

  • To generate awareness of the client’s new “Cool Sculpting” procedure.

  • To get interested consumers to attend an open house to learn more

    about “Cool Sculpting.”

Campaign:
  • A four week campaign where the client and station partnered up to give listeners the chance to win a “Cool Sculpting” procedure valued at $1,500.

  • Participants could opt-in to join the client’s new mobile club to receive more info and special offers on “Cool Sculpting.”

Call to Action:
  • The station aired commercials that invited listeners to text SKINNY to the station short code to be entered to win the procedure. The bounceback message confirmed entry and invited the listener to join the client’s database.

  • The station then sent two messages to the newly acquired database inviting members to attend an open house to learn more about “Cool Sculpting” and to receive $200 off the procedure.

Results:
  • 559 contest entries, and 177 joined the advertiser’s mobile club (32% opt-in rate).

  • The open house was packed and the advertiser booked enough business to more than pay out their marketing investment.

 
*To download the full case study, click the link below:
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