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Radio Station "Win the Mega Ticket" Text-to-Win Campaign

Objective:

Froggy 92.9 was a new Marketron Digital client and wanted to aggressively grow their station mobile club.

Campaign:

Froggy was able to partner with a local concert venue and offer up a “Country Concert Mega Ticket”, which was a pair of tickets to all country shows at the venue for the entire summer. The Morning Show executed an Nth Entry Contest where the 9,290 texter would automatically win the Mega Ticket.

Call to Action:

  • On-Air: “Text MEGA to 77000 to win the Country Mega Ticket and join the Froggy 92.9 Mobile Club, the 9,290 will automatically win”

  • Outgoing Mobile Club Message: “FROGGY: Shot 2 WIN a GOLD MEGATICKET on THURS! Listen 2 Rob & Joss @ 7am for the details! text FROGGY STOP to opt-out”

Results:
  • 10,034 Responses

  • 897 Unique Additions to the Froggy 92.9 Mobile Club

  • Grew Mobile Club by 34%

*To download the full case study, click the link below:
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