Arby's March Money Madness Sweepstakes Campaign


To promote the re-launch of the original classic roast beef sandwich among adults and to grow Arby's text-alert database.


  • A promotion called "March Money Madness,” which played on the popular "March Madness" theme. Listeners were encouraged to text a keyword to Arby's for the chance to win $1,000.

  • Texters received a bounce-back inviting them to join the text-alert club to receive future special offers. In order to get the keyword, listeners were instructed to visit Arby's and purchase a classic roast beef sandwich (a disclaimer stated that no purchase was necessary.)

  • Listeners could also visit the station's website for more info on the promotion. Info was posted on an Arby's "Feature Page" that contained a station- produced video in addition to contest info.

  • Vinyl stand-ups were placed in-store at participating Arby's locations to promote the program as well. During the 4-week program, one winner each week was awarded $1,000.

Call to Action:

“Get into Arby's, get the keyword and text it to 27297 by midnight on Friday for your chance at $1,000 every week in March! New winner each week! It's March Money Madness at Arby's!"


Arby’s was pleased that nearly 2,000 new subscribers joined their text-alert database during the 4-week promotion.


*To download the full case study, click the link below:

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