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Radio Station "Grab Your Bag" Sweepstakes Campaign

Objective:

To grow their main station mobile club, which they use to set appointment listening by announcing contesting opportunities on a weekly basis.

Campaign:

  • K98.3 gave away designer handbags to excited listeners as part of the station’s “big contest.”

  • K98.3 partnered with a local retail establishment (Lord & Taylor), and included bags by top designers, such as Michael Kors, Kate Spade, Lucky Brand, Cole Haan, and Louis Vuitton.

  • Over a span of four weeks, the station enticed listeners to text code words, 3 times each weekday, to 51879 as entry method.

  • Live and pre-recorded on-air promos, messages to the station mobile club, social media postings and email database marketing.

Call to Action:
  • Here's your chance to win a Michael Kors bag! Text the word PHONE to 67664 for your chance to win! It's "Grab Your Bag" from K98.3!

Results:

  • 13,604 text entries received

  • The station mobile club grew by an additional 27% (over 1,300 new joins)

 
*To download the full case study, click the link below:
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