To grow their main station mobile club, which they use to set appointment listening by announcing contesting opportunities on a weekly basis.
K98.3 gave away designer handbags to excited listeners as part of the station’s “big contest.”
K98.3 partnered with a local retail establishment (Lord & Taylor), and included bags by top designers, such as Michael Kors, Kate Spade, Lucky Brand, Cole Haan, and Louis Vuitton.
Over a span of four weeks, the station enticed listeners to text code words, 3 times each weekday, to 51879 as entry method.
Live and pre-recorded on-air promos, messages to the station mobile club, social media postings and email database marketing.
- Here's your chance to win a Michael Kors bag! Text the word PHONE to 67664 for your chance to win! It's "Grab Your Bag" from K98.3!
13,604 text entries received
The station mobile club grew by an additional 27% (over 1,300 new joins)