Industry Relevant Articles

Ad Week

Shock Top Is Starting a Summer Camp for Nostalgic Millennials Tired of Acting Like Adults 

5/9/2016     If you watched Netflix's reboot of Wet Hot American Summer and thought, "Huh, if those 30-something and 40-something adults don't look out of place at a summer camp, maybe I won't either," you're in luck. Shock Top has partnered with Camp No Counselors, a sleepaway camp for grown-ups, for its own summer camp for… 

Convince & Convert

Everything You Need to Know to Run a Successful SMS Marketing Campaign

11/2015     Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.  Yes, that immediate. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly...

7 Tips to Leverage the Power of SMS Marketing

3/2016     Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project.  According to a survey by ScanLife, 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign?

Experian Marketing Services

American Eagle Outfitters’® drives unprecedented engagement and wins eTail award with omni-channel holiday program

3/2016     Experian Marketing Services helped create and execute American Eagle Outfitters’ integrated, omni-channel program called the “12 Days of Legendary Gifts” with the goal of acquiring new SMS and email subscribers, increasing engagement and driving sales.  By offering daily prizes and consistent messaging across various channels and devices, American Eagle Outfitters was able to connect with more than 8 million subscribers in the US and Canada during the two week program. Their daily SMS alerts yielded a huge 50% - 60% click through rate and the program overall won the Mobile Best-In-Class Award at this year’s eTail.

This case study is a great example of how Experian Marketing Services can help you deliver consistent cross-channel programs that will increase customer engagement, build brand loyalty and advocacy and drive revenue...


Digital Ad Spending to Surpass TV Next Year

3/8/2016     Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal... 


Spending Shifts To Location-Targeted Mobile Ads

1/22/2016     MaxPoint, a marketing tech firm, saw 85% of its customers’ mobile ad spend focused on location-targeted ads during the 2015 holiday season (November 26 to December 25). Mobile advertising also accounted for 57.7% of all the digital ad impressions served by MaxPoint during the...


SMS Marketing: An Often Forgotten Goldmine in a Good Mobile Strategy

1/2016     There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content.  While these are definitely key strategies that deserve a lot of attention, it can sometimes mean that other smaller but equally powerful channels fall by the wayside.  One of these oft-missed channels is something that potential customers (and probably everyone you know) use every day: SMS.

Mobile Marketer

Top 10 Mobile Messaging Campaigns of Q1

4/2016     Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.  The messaging space is no longer limited to just SMS. Increasingly, marketers are reaching across an array of platforms, including beacons, applications...

Five best-practice tips for mobile proximity messaging

3/2016     The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively. Having a baseline...


Location-Based Mobile Ads on the Rise

3/16/2016     More radio stations are rolling out location-based advertising capabilities on their mobile apps, helping to inspire advertisers to cautiously increase their efforts as well. Marketers plan to up location-based spending 3.3% this year, according to Location Based Marketing Association’s (LBMA)...

Radio Touts Pinpoint Mobile Ad Targeting

2/3/2016     As more advertisers up their mobile ad spend, they also want the added advantage of reaching customers in a precise location. Marketing tech firm MaxPoint says 85% of its clients’ mobile spending was concentrated on location-targeted ads during the 2015 holiday season. Technological capabilities in mobile allow ads in apps and mobile...

Small Biz Trends

5 Tips for Killer SMS Marketing

5/2015     As a small business owner, you may be feeling more and more pressure to adopt this new marketing medium, whether that involves optimizing your site to appease Google’s new algorithm or creating a campaign geared specifically towards mobile users.  With so many options, small business owners may not know where to begin their mobile marketing efforts. SMS marketing can be a great first…





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