Best Coffee Co, a new advertiser to radio, wanted to increase foot traffic in a way that was measurable.
The station aired commercials promoting Best Coffee Co and encouraging listeners to text the word ‘BEST’ to the station short code to receive a FREE coffee.
Call to Action:
“Get your day started on the right foot by texting the word ‘BEST’ to 77000 and your morning coffee is on Best Coffee Co.! That’s the word ‘best’ to 77000 for a free coffee from our friends at Best Coffee Co.”
The 3 month campaign resulted in 6,000 text entries, with 47% redeeming the coupon in store which resulted in a 7% increase in sales.
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